aMaze is a showcase of the work of the graduates of Applied Art 2015. As the name says it, aim to amaze all with tremendous ideas of 32 creative minds that have been working towards improvising today and innovating tomorrow.
The branding for the show has to connect to the students. It needed to be something eye-catching, straightforward, and relate to the rigor behind the months and years preceding the showcase. Reaching out to as many people and arising curiosity in them so that they are induced to visit the showcase. This was only possible with social media. We intended to post event teasers, student video logs just to give the viewers a preview of what aMaze is going to be like.
